A major player in field seeds
Vilmorin & Cie creates, produces and sells field seeds for farmers.
Corn and wheat are the two strategic crops defined by the Company worldwide. It also works with regional crops: sunflower, rapeseed and barley in Europe, rice in India and soybean which is distributed in North and South America as well as in South Africa.
Field seeds in Europe
In Europe, corn and wheat are the two strategic crops; sunflower, rapeseed and barley are also among the main crops.
Vilmorin & Cie optimizes the market cover in Europe through:
- a product line segmented according to strategic interest,
- a specific marketing and commercial approach in particular through privileged commercial partnerships with European cooperative distribution networks.
Corn seeds in North America(2) (United States and Canada)
AgReliant, a 50/50 joint venture set up in July 2000 with the German seed group KWS, breeds, produces and sells corn and soybean seeds in the United States and Canada. Research, production, distribution and administration are all today fully pooled. AgReliant is today positioned as the third largest player on the corn market in the United Stated, which is the largest world market for value.
(2) Bearing in mind the application of the standard IFRS 11, AgReliant has been recorded in the accounts using the equity method since fiscal year 2014-2015.
Field seeds in new development zones
In 2010 Vilmorin & Cie made the strategic choice to internationalize its corn activities on new fast-developing markets: South America (mainly Brazil), Asia (India, China and South East Asia) and Africa. At the same time the Company has crossed into new areas outside Europe for wheat.